Original editorial illustration: Todd to Todd · Original editorial artwork. Original typographic profile art.

Query #40 · full-name query comparison · Business & technology

Todd Davis.

Identity protection as a consumer service

An entrepreneur associated with the creation and public growth of LifeLock, a company that brought identity-theft monitoring to a mass consumer audience.

LifeLockIdentity-theft protectionEntrepreneurship

Building LifeLock

Todd Davis co-founded LifeLock and served as its chief executive during the company’s early expansion. LifeLock marketed identity monitoring and restoration services directly to consumers, bringing a relatively technical concern into mainstream advertising and personal-finance conversations. The company became known for highly visible campaigns that challenged people to think about the risks of sharing personal information. The story also illustrates the tension between a memorable marketing promise and the limits of any service that seeks to prevent identity theft. [2][1]

A name with a notable collision

Davis’s LifeLock biography is easily confused with football player Todd Davis, a linebacker who played in the NFL. This profile concerns the entrepreneur. LifeLock’s public history continued through its acquisition by Symantec and integration into Norton’s consumer security products. The Federal Trade Commission’s enforcement record regarding LifeLock is relevant background for evaluating the company’s claims, but should not be misrepresented as a personal finding about Davis. [2][1]

A high-visibility identity-protection pitch

Davis became widely associated with LifeLock’s attention-grabbing marketing, including public demonstrations intended to show confidence in the company’s identity-protection service. LifeLock’s later FTC settlement is important context for the company’s claims: the Commission said the company violated a 2010 order involving data security, advertising and recordkeeping. The FTC action was against LifeLock as a company, so it should not be rewritten as a personal finding against Davis. [2][1]

The conversation starter

No weather talk allowed.

A question we’d love to put to Todd Davis.

QUESTION FOR THE GREEN ROOM

What’s the thing people get completely wrong about your work?

Search interest over time

Following the curiosity.

Annual values for the full name query on one calculated comparison scale. These can combine people, brands or other meanings; they are not isolated-person rankings or search counts.

Read the methodology ↗

Todd Davis · Worldwide full-name query index
Period	Relative scale	Index
2021		3.62
2022		3.39
2023		2.95
2024		2.88
2025		3.33
Jan–Sep2026		4.65

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In good company.

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